A Behind-the-Scenes Look at Tim Ferriss’ The 4-Hour Body Philosophy

by Matt Gartland

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Tim Ferriss has made lightning strike for a second time with his new #1 Bestselling book The 4-Hour Body. Kudos Tim!

The book, so Tim claims, is “an uncommon guide to rapid fat-loss, incredible sex, and becoming superhuman” – a bold and tantalizing promise if there ever was one.

But is a sensational headline, non-conformist approach, and brilliant marketing all there is to the The 4-Hour Body story and philosophy?

I think not. In fact, I know not.

I’ve been a reader of Tim’s work for a while, not as a starry-eyed fan but rather as an academic one. And the themes I’ve seen emerge and evolve in his writings overtime illustrate, I think, the true genesis of The 4-Hour Body philosophy.

Some of these themes are laser-focsed on health topics. Others aren’t. But that’s the beauty and the fun – discovering the intersections of Tim’s ideas and examining the harmony of his beliefs that, together, construct a very vibrant and uncompromising health philosophy.

I dug deep into the archives on Tim’s blog to fully expose these themes. The research was a lot of fun. And I want to share with you now what I discovered.

Warning, my findings are a bit of a doozy! :)

1. Revenge of the Nerds

If Tim’s archives and The 4-Hour Body prove anything, it’s that Tim is a geek. A supermassive one.

But what’s a geek, really?

“Someone with an intense curiosity about a specific subject. Not limited to tech – there are also gaming geeks, music geeks, etc.” - Understanding Geeks, INC magazine

And while Tim appears to be an alpha-geek on variety of topics, healthy living seems to be his geekiest forté.

Health, after all, is a multi-disciplinary science. You know, science, the subject geeks excel at?

Consider all that’s involved in shaping your health – biochemistry, epidemiology, genetics, pharmacology, alternative medicines, psychology, sports medicine, orthopedics, nutrition/food science.

This isn’t a complete list.

The breadth and depth of these sciences are staggering. Many people overlook them. Most can’t appreciate them. And even more don’t understand them.

But not Tim.

Tim’s doesn’t strike me as a dimwitted gym rat or chronic cardio bunny who has short-sighted and narrow-minded views on health. After all, he doesn’t believe in marathon gym sessions, pussyfoot workout intensities, girly-man exercises, faux supplements, or epileptic “get healthy” consistency.

Not Tim.

Instead, I sense that Tim is an intentional, albeit unorthodox, health geek who believes in simple yet effective training and nutrition philosophies – his “minimum effective dose” (MED), if you will, that is defined as “the smallest dose that will produce a desired outcome.”

His publicized health/fitness behaviors are evidence enough of this inference…

For one thing, he believes in hyper-clocked training protocols. He also takes hordes of training notes. And he experiments, ruthlessly – be it with blood and other bio-fluid tests, training techniques, nutrient timing, mental recovery, physical therapy, you name it (as gleaned from The 4-Hour Body).

The geek archetype is the spirit of all of Tim’s experiments – evident not only in his personal health trials. Here’s the general model…

Geeks pursue new discoveries, which is to say that they enjoy disproving common wisdom. They create and/or use cutting edge gizmos and gadgets to push the envelope of learning. They operate with systems thinking, a mental approach to destructing systems to identify it’s weakness, leverage points, and more.

All this tinkering is fun to geeks, which is clearly true of Tim’s “hacking” crusades of the human body and otherwise.

So, how can you start geeking-out your health Tim Ferriss-style?

For starters, I suggest reading these science-packed articles from Tim Ferriss…

…as well as these geeky legends.

If you’ve read Tim even a pinch then you’re familiar with his geeky origins. Hence, this theme likely isn’t shocking.

But Tim’s geekdom is just the first domino to fall in a chain reaction of lifestyle experiments and paradigm shifts that, I contest, made The 4-Hour Body an inevitable and powerful creation.

And with that, the ripple effect continues…

2. Work Smart, Play Often

“Doing less meaningless work, so that you can focus on things of greater personal importance, is NOT laziness.” – Tim Ferriss

Productivity-hacking is a Tim Ferriss sweet spot. Need proof? He has entire categories dedicated to outsourcing life, protecting personal time, and the low-information diet.

In fact, Tim’s ‘lifestyle design’ concept (largely the focus of his first book The 4-Hour Workweek) is almost entirely about escaping life’s minutia.

But this “work smart” attitude isn’t only applicable to improving your job effectiveness, starting a business, or organizing your life. It’s vital to a smart, healthy life plan that’s fun, gets results, and protects your time.

Not surprisingly, the crux of Tim’s health protocols seems to be a thrust for a fulfilling life not of becoming healthy but of being healthy. That’s at least how I interpret the “…focus on things of greater personal importance…” part of Tim’s quote above.

This “play often” component of a healthy lifestyle plan is a crucial element that I feel many casually overlook in critiquing Tim’s recommendations. In other words, training efficiently for efficiency-sake isn’t the point. Even accelerating the attainment of maximum results isn’t the full picture.

Of course, one must become healthy first. But the real drive is to enjoy the pleasures that being healthy provides.

From reading Tim’s work, I’m confident in saying that he must believe this too. I think his impressive list of skilled accomplishments (each requiring advanced health – physically and mentally) proves the point…

  • Tango world championship dancer in Buenos Aires, Argentina
  • Hurling competitor in Ireland
  • MTV breakdancer in Taiwan
  • Horseback archer (yabusame) in Nikko, Japan
  • National Chinese kickboxing champion
  • Open ocean swimmer

I judge it highly unlikely that Tim could have achieved these feats without (1) being acutely focused [work smart] in his training programs, and (2) housing a ranging passion [play often] for both the challenge and the skill itself.

Here are a few other extracts from the Tim Ferriss archives that accentuate this “Work Smart, Play Often” healthy lifestyle mantra…

3. The Benefits of Pissing People Off

“The sure path to failure and misery is trying to please everybody.”Tim Ferriss

Tim created waves when he wrote about The Benefits of Pissing People Off. He argues that success (generally) requires one to forgo the appeasement strategies that most cling to like some comforting childhood blanket.

His article wasn’t geared towards health in any overt way. But the parallels between this universal life philosophy and his specific health protocols are profound and not to be ignored.

The reason for this importance is simple – pursing and achieving fabulous health will aggravate many of those that have failed to do so. Your exceptional successes will cast their shortcomings into sharp relief – and that’s uncomfortable to say the least.

There’s another inconvenient truth at play here. People fear what they don’t understand. And an uncompromising healthy lifestyle is very unorthodox in the gluttonous times in which we live. Such fear triggers an avalanche of criticism – mocking you for being “different”.

Pursing exceptional health is no license to antagonize others, to be sure. But that’s not the point.

The point is that popularized criticism is an invalid justification for abandoning your healthy lifestyle potential. And when push-comes-to-shove, you might just have to piss some people off to escape their unhealthy negativity.

This brings us back to Tim and an important step forward in the genesis of The 4-Hour Body…

“Doing anything remotely interesting will bring criticism.” - Tim Ferriss

Tim has clearly embraced criticism as a measure of his success and has brought that conviction into this health teachings. Hence, I contend that this engaging of criticism by pushing the bar higher was a primary force that fueled his desire to write The 4-Hour Body.

At the least, this theory seems to fit Tim’s approach to dealing with criticism, haters specifically…

Tim’s 7 Great Principles for Dealing with Haters:

  1. It doesn’t matter how many people don’t get it. What matters is how many people do.
  2. 10% of people will find a way to take anything personally. Expect it.
  3. “Trying to get everyone to like you is a sign of mediocrity.” (Colin Powell)
  4. “If you are really effective at what you do, 95% of the things said about you will be negative.” (Scott Boras)
  5. “If you want to improve, be content to be thought foolish and stupid.” (Epictetus)
  6. “Living well is the best revenge.” (George Herbert)
  7. Keep calm and carry on.

Tim presented the above principles during his keynote at The Next Web 2010 conference in Amsterdam. He also recapped the speech in his Practical Tips for Dealing with Haters article. It’s a insightful talk that I feel you’ll enjoy. You can watch it in full below…

4. How to Party Like It’s 100,000 BC

Tim Ferriss may be a geek, but wow – he sure seems to behave like a Neanderthal. :)

Let me explain.

Primal living – that is, adopting a lifestyle akin to our paleolithic ancestors – is a scientifically rooted yet simple philosophy that allows you to control the expression of your genes. The core idea is that the human body evolved for tens-of-thousands of years into a strong, versatile, agile, and fine-tuned machine.

Nature did this. Not modern technology.

Alas, much of modern living – genetically modified foods, carb-crazy eating, chemical food additives, hyper-stressed lifestyles, irregular sleep patterns, robotic movements, sedentary lifestyles – goes against our primal blueprint.

Funny thing though. The modern technological age is an infinitesimal dot along the spectrum of human evolution. What does this mean? It means that the human body is a square peg being forced into the round hole that is modern health “conventional wisdom”.

It doesn’t fit, at least not in a healthy way.

Need proof? Consider the soaring obesity statistics. Consider the societal metastasizing of obesity co-morbidities. Consider the explosion of US health care costs.

Maybe this isn’t so funny after all.

Tim appreciates this dangerous dichotomy and advocates a return to old-school primal ways of living. That is, at least, one of my conclusions after reading his archives and the The 4-Hour Body book.

Granted, he does not explicitly state his advocation for a primal/paleo lifestyle, in that vernacular. But he does recommend a “Slow-Carb Diet” that aligns well to primal nutrition standards. And I believe that any well-read primal enthusiast will agree with his training protocols (mostly at least).

There are other symmetries between the paleo lifestyle and Tim’s health recommendations. Read his material to discover more.

Want to get better educated on the paleo lifestyle itself? Then start with the 10 tenets of primal living; borrowed from renown primal living exert Mark Sisson, author of the The Definitive Guide to the Primal Blueprint.

  1. Eat lots of animals and plants
  2. Move around a lot at a slow pace
  3. Lift heavy things
  4. Run really fast every once and a while
  5. Get lots of sleep
  6. Play
  7. Get some sunlight every day
  8. Avoid trauma
  9. Avoid poisonous things
  10. Use your mind

Then mix in some iconic Tim Ferriss primal tactics…

5. Unleash Your Inner Stoic

“Only be ashamed of those things that are truly worth being ashamed of.” - Tim Ferriss

Tim doesn’t speak of Stoicism in The 4-Hour Body, at least not in any direct way. I consider this a shortcoming of the book for two reasons – (1) a calm, well-intentioned psyche has been proven essential to complete wellness, and (2) stoicism is clearly an important subject to Tim, as evidenced from his annals.

My view first…

Life is too damn short to get constantly and disproportionally upset over all the minutia. And yet, most do, subjecting themselves to torrents of negative emotions and psychological stress.

These are the first dominoes to fall in a wave of unhealthy events.

As Yoda once said, “Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.” I take that a step further. Suffering is triggered not only by fear but any emotional sin.

How do such emotional and psychological upheavals create and nurture a healthy lifestyle?

They don’t.

Enter Stoicism, your secret weapon in the fight against unhealthy suffering.

Stoicism is a fancy word for a simple philosophy – live well. Odds are you’re familiar with stoic concepts even if you don’t know Stoicism itself.

  • Only worry about the things you can control
  • Fear not death but never having truly lived
  • Keep it simple
  • Less is better
  • Practice what you fear

Together, these mantras equal Stoicism – a tranquil and uplifting psychology for blissful, healthy living. Stoicism filters out the asinine noise, distractions, and paranoia that would otherwise confuse and contaminate your healthy lifestyle aspirations.

True, the initial benefits of Stoicism are largely cognitive. This contradicts the vanity first-and-foremost modern health craze. But, as Morpheus says in The Matrix, “the body cannot live without the mind”.

I echo and amplify that belief – a healthy body cannot live without a healthy mind.

What’s Tim’s take on Stoicism? In his own words…

“I’ve found [Stoicism] to be a simple and immensely practical set of rules for better results with less effort.” - Tim Ferriss

The serene teachings of long-dead Stoics (e.g. Senaca, Epictetus, Marcus Aurelius) certainly aren’t sexy marketing magnets for a book slated for the apex of the NYT Bestsellers list. But their flaccid sex appeal certainly doesn’t delegitimize their importance to a wholesome, even superhuman-caliber, healthy lifestyle.

And finally, the stoic healthy lifestyle big picture is this - choosing to design, live, and nurture a phenomenally healthy lifestyle is nothing to be ashamed of.

Tim must believe so. Look at what he’s already written on the subject…

6. Reality is Negotiable

“The manifesto of the dealmaker is simple: Reality is negotiable.” - Tim Ferriss

This viewpoint is perhaps the linchpin in the entire The 4-Hour Body philosophy. It at least seems to be Tim’s compass – orienting him to loftier challenges, greater expectations, and grander achievements.

And why should shattering the limits of one’s good health be off limits to such a vision?

Tim proclaims that The 4-Hour Body can help you create that new ultra reality. As a healthy lifestyle geek myself who is well-read on a lot of this subject matter, I’m inclined to believe his claims.

But to be sure (and have a bit of fun), I’m testing Tim’s theories (and my own “reality”) now by replicating his Occam’s Protocol for muscle mass gain.

I am, as of this article’s publication, exactly three weeks (21 days) into the four week (28 day) experiment. Rest assured that I’ll be writing an epic post in the future sharing all the juicy details and results from my go at Geek-to-Freek glory!

Curious to know what this new health reality could look like? Consider Tim’s The 4-Hour Body promo video, which (according to his research) illustrates what might be possible…

And if you still believe in the impossible, then you may wish to take a ganter at these…

Where Do We Go From Here?

First, I’d encourage you to give Tim’s work (The 4-Hour Body and his articles) a fair read. I enjoy and agree with a lot of it. But you should draw your own conclusions. Any good geek would. :)

Second, in however you best see fit, begin your healthy lifestyle quest now. I have an entire personal archive on healthy living if wish to read more of my thoughts, strategies, and tactics on the subject. Your good health is truly important; please take it seriously.

Last, if you enjoyed this article and want to subscribe for free updates, please do so by Email or RSS. And you can always say hi to me on Twitter. Thanks, I really appreciate it!

{ 14 comments… read them below or add one }

mike crosby February 1, 2011 at 1:36 pm

I like a lot of what you say. But if you think Tim Ferriss’ book is worthwhile, I’ve will now look at your website and what you say more critically.

Reply

Matt Gartland February 1, 2011 at 4:02 pm

Hi Mike-

I sense that you don’t like Tim’s book. If that’s true, you’re certainly not alone. I’ve read several unfavorable critiques of the book. Tim can be polarizing; I don’t disagree.

Per my reading/research, I am intrigued by his ideas and recommendations. I’d never, personally, take my health experiments to the extremes that he did on himself (namely with injections and device implants). Tim doesn’t even recommend that (says something like you don’t have to be a guinea pig to learn from one). If he did make such recommendations, then my views would be different.

But Tim’s derived learnings are what fascinate me. IMHO, much of these learnings aren’t so much extreme as they are non-conformist. And I don’t mind (in fact I favor) non-conformity.

In all, I think constructive criticism is very healthy and to be encouraged. I’m glad we agree on that.

All the best!
Matt

Reply

Martyn Chamberlin February 3, 2011 at 6:16 pm

I think Matt’s in good company, Mike. Robert Scoble interviewed him first chance he got, as well as Brian Clark. The latter is a true fan of his, which speaks for itself. True, Tim took things to an extreme, but that’s what we should expect from someone as passionate as he is about the human body. And like he says, he’s not expecting us to follow in his footsteps. He pioneered that territory so we wouldn’t have to.

As far as Tim as a person is concerned, you can’t argue with his bank account. :-) He’s one of the smartest copywriters and businessmen at the races today.

Glad to find your blog, Matt. I found from from Baker’s blog. I’m definitely subscribing to this one!

Reply

Matt Gartland February 3, 2011 at 7:12 pm

Welcome Martyn. I’m honored to meet another friend of Baker’s. He’s a really close friend, so any friend of his is a friend of mine :)

I didn’t know about Scoble’s and Clark’s backing of Tim and his new book. I suppose that helps the overall arguments that his work is legit. My analysis certainly proves that to me.

But I truly hope that most take the time to do their own reading/research and draw their own conclusions. IMHO, one of the largest pitfalls with modern-day health paradigms is that the mainstream populous blindly believes whatever they’re told. We’d all do well to do a bit more healthy questioning of the rules.

Ironically (or not), that is Tim’s entire approach ;)

Welcome again, and thanks for the great comment!

Matt

Reply

Martyn Chamberlin February 4, 2011 at 12:13 pm

Haha well I claim Baker but I’m not sure he claims me. :) No seriously, he’s making so many relationships online that he certainly can’t keep track of them all.

But you’re right – people should come to conclusions based on hard facts and research they’ve done. I’ve not followed Tim extremely closely, so I’m guilty of that myself. I’m not overweight, so luckily I don’t have to worry about the health niche. At least for a few more years. xD

Reply

Matt Gartland February 4, 2011 at 12:30 pm

Yeah, watch out for the unknown :) Poor health habits now can be seriously steering you (unknowingly) into dangerous places in the future. This is not suggesting that have possess such bad habits. Just keep your heads up! :)

Matt

Shanna Mann February 2, 2011 at 7:41 am

Hi Matt, I disagree with Mike. I like what you have to say, and I will therefore look at 4HB with less distaste than I might otherwise have done. I find Tim Ferriss to be a little too intense for my taste, but there is certainly much to be learned from him, and other provocateurs like him.

Great review!

Reply

Matt Gartland February 2, 2011 at 5:42 pm

Hi Shanna-

Provocateur, good word :)

Tim’s flavor of self-expression, marketing, and whatnot certainly aren’t for everybody. In fact, given his whole “The Benefits of Pissing People Off” approach, I think he’d be rather dismayed if everyone all of a sudden turned Tim-friendly.

But flavor is different than substance, IMHO. And this article tries to show that there is a lot of substance *within* The 4-Hour Body as well as *outside* of the book that we should consider.

If anything, Tim incites conversation and debate. This is good, as I said in my reply to Mike. Health is a very important subject, more now in human history than ever. So we’d all be wise to remain open-minded and talk about new ideas. What’s to loose?

In that spirit, I enjoy equally your point of view, Mike’s, and any other – so long as it’s respectful of course ;)

Thanks so much for joining the conversation!!

Matt :)

Reply

David Yingling February 2, 2011 at 1:16 pm

Great review Matt and very valuable insight. The key thing to keep in mind with any blog, book, review, article, or other means of communication, is that they are all someone’s opinion. Just because I may not agree with the statements made or ideas behind them does not mean that there is not a benefit to me reading or hearing what others have to say.

I have actually read most of the book myself (some chapters do not apply to me) and have found it astonishing! If anything, it has opened me up to what you pointed out in a comment above about not conforming to the status quo.

Keep it up!

Reply

Matt Gartland February 2, 2011 at 5:45 pm

Hi David-

The exchange of ideas/opinions is fundamentally important in this arena. Health is too complex, ever-changing, and highly-personal for a single opinion or two to be crowned king. We must engage in more conversation, not less.

Thanks for emphasizing that the whole book didn’t apply to you. Tim says as much in the book, way up front even in the first chapter. This is another reason why I favor the book, it’s decently well tailored to be compartmentalized by the readers into those segments most important to them.

All the best!
Matt

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Lach February 4, 2011 at 7:44 am

Excellent analysis Matt and a great compilation of resources. I haven’t read The Four Hour Body yet but if Tim’s first book is anything to go by it will be absolutely astonishing. Interesting take of Stoicism. I definitely identify with the values you enumerated here. Though, pretty sure the formal definition of that philosophy encompasses quite a bit more in terms of psychology and ethics. Great discussion.

Reply

Matt Gartland February 4, 2011 at 11:39 am

Hey Lach-

Thanks man for the comment! I think you’ll definitely find Tim’s read thought provoking, in the least.

Per Stoicism, yes, I imagine there’s *much* more to the philosophy than what I’ve mentioned here. I admit that I’m a rookie on the subject but am actively trying to learn more. It’s an area that I’d hope more people would dive into.

Generally, we should catch up sometime. Joel keeps nagging me to get in touch with you :) Hope to talk sometime soon!

Best,
Matt

Reply

Mike Key February 11, 2011 at 2:41 pm

Wow, that’s a lot to take in, going to have to save this and keep coming back.

I read Tim’s first book a year ago and started reading his blog, I can see how polarizing he can be. Sometimes the guy is a bit nutty, but generally he is a fountain of wisdom and inspiration. But hey, without the zany parts he’d be boring.

I haven’t read this book yet, I have been thinking about it, but I know others, myself included where slightly upset to discover that Tim simply changed the definition of “WORK” in the 4 Hour Work Week. But…. and there is a but. The change in perspective is a good thing.

Reply

Matt Gartland February 12, 2011 at 8:12 am

Hi Mike-

Yeah, that article got a bit long ;) There is a bit to take in. Go slow :)

My crux of my article was to illustrate the genesis of Tim’s latest work. It wasn’t at all meant to be a “review” or “promotion” of the book. That said, I do (as I stated) believe the book is worthy of a read if one feels so inclined. And I believe that understanding this genesis should excite more people to consider reading it.

I know a lot of folks were unhappy with Tim’s branding of the book. It makes sense from a pure branding/marketing perspective. But even I was rubbed a bit wrong when I first learned of the title. But the subject matter and, more importantly, the thought-provoking ideas have helped me come to “get over” the title. A title is just a title.

Lastly, the most intriguing element of the book isn’t actually in the book. It’s the effect his experiments have on your own creativity/imagination for what’s possible with good health. If there’s any reason to read the book at all, that’s it (IMHO)! I do agree with his “Minimal Effective Dose” philosophy. But I certainly wouldn’t experiment to the extremes that he does.

Cheers!
Matt

Reply

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